Skip to main content

This Capsule Collection is Helping Combat the Elephant Poaching Crisis

Maybe you’ve heard about the poaching crisis. Or perhaps ivory crisis? There’s an even better chance you’ve seen celebs like Doutzen Kroes or Lupita Nyong’o post about the #elephantcrisisfund or #savethelephants. Either way, the endangerment of elephants has come to the threatening point of extinction, and driving the killing of them is the international ivory trade. But with the help of companies like Hudson’s Bay, these special creatures are being saved, sustained and protected.

HBC teamed up with Ivory Ella, a clothing company with a mission to “create good clothes for a good cause” and inspire the next generation to help eliminate the elephant crisis to create a 13 piece limited edition collection that’s available online and at Hudson’s Bay stores. The collaboration features hooded sweatshirts, sweatpants and t-shirts, all printed with the Hudson’s Bay’s iconic multi-colour stripes and Ivory Ella’s elephant logo. Everything is priced between $22 and $99.

“The opportunity to expand internationally into the Canadian market and reach the Hudson’s Bay customer with our mission of saving elephants is a great next step for our company,” said Matt Fiano, Co-Founder of Ivory Ella. “This collaboration helps maintain beauty and diversity in nature and will support critical work being done to address the plight of elephants in Kenya.”

Since the company was founded in 2015, Ivory Ella has raised over $1.6 million for Save The Elephants and other charitable organizations.

Hudson’s Bay’s Vice President of Design and Business Development Lucia Kinghorn says, “We are so proud of our new collaboration with Ivory Ella and excited to bring our customers a collection that supports such important work. The fashionable pieces not only look great, but also stand for a great cause.”

The post This Capsule Collection is Helping Combat the Elephant Poaching Crisis appeared first on FASHION Magazine.



from FASHION Magazine https://ift.tt/2ytY5v0

Popular posts from this blog

I Tried the Viral One-Leg Jeans, and I Got Plenty of Stares

If you're into fashion and an avid TikTok scroller, you've probably come across the viral and somewhat controversial Coperni one-leg jeans . People who got their hands on them are asking followers how they should style them - and even whether or not they should keep them. Those who are still on a waitlist or are simply curious about the trend are going so far as to DIY the jeans by taking a scissor to one leg of an old pair. I, on the other hand, dared to step into the Romeo Hunte Black One Leg Pant ($232, originally $725), an alternative take on the same silhouette that's even more eye-catching (which, how is that possible?). These jeans were, without a doubt, one of the most polarizing looks I've ever worn - and I've tried some pretty divisive clothing, from Skims butt-enhancing shapewear to the brand's famous push-up nipple bra , and many a sheer naked dress . After wearing the jeans around town to run errands and obviously attracting some attention (st...
Read more

Oh, to Be Pedro Pascal's Sparkly Cardigan

Never have we been more envious of an inanimate object than when Pedro Pascal stepped out in a sparkly cardigan this week. As soon as we saw him walking the streets of London wearing the glittery knit, we longed to swap places with it - to be enrobing the heartthrob, catching the attention of random passersby, sparking internet discourse, and ultimately taking responsibility for his style breakout. Pascal has been serving look after look while promoting " The Last of Us " season one and "The Mandalorian" season three this year, working with stylists Julie Ragolia and Fabio Immediato . His latest came on Feb. 23 when he arrived to a radio interview wearing the shiny cardigan in question: a long button-down sweater made of silver foil yarn and created by menswear label 4SDesigns. He layered it over a sheer brown tank top and finished the look with black pants, leather boots, and his usual chunky-framed glasses. Just one day prior, the actor stopped by a photo call...
Read more