Fashion month has officially ended, and all the runway shows and street style photos are pretty much one big blur. Between New York, London, Milan, and Paris, there is way too much to take in on your own, which is why we are here to help. Each season, we like to take a look back at not only the trends that were born over the past month but also the brands that were spotted everywhere on everyone in every city. Sometimes you think you can guess them, but even I will admit that after scrolling through thousands (that is not an exaggeration, by the way) of street style photos, I was still surprised by a few.
Below, discover which eight fashion brands were the most popular during fashion month thanks to the stylish attendees at the S/S 20 shows. According to the overwhelming number of times each of the brands ahead were photographed, identifying the hot eight for you here was an easy task. With cult favorites like Bottega Veneta and Jacquemus in addition to some more surprising wins from Wandler and Khaite, enjoy the lengthy story ahead featuring the prettiest pictures of each and some shopping for good measure.
Bottega Veneta has officially reached peak cult status, and this fashion month was no exception. Lisa Aiken predicted it best in this story here, and according to the thousands of street style photos and infinite Instagram shots, the decline of Bottega is nowhere in sight, and that's how we like it.
The rise of Khaite has been slow and steady, but that phrase typically ends with "wins the race," and that's exactly what this brand is doing. What started as an army of delicate dresses and sweet necklines has now developed into powerful boots and noteworthy knits. When it comes to Khaite, you really can't go wrong, but below are a few of our favorite pieces if we had to pick.
Beyond the attendees wearing head-to-toe Paco Rabanne at the S/S 20 show in Paris, the brand's pieces were spotted all throughout fashion month, including the famous chain-mail bags and the newer rose-printed dresses. At one point in time, we were slightly concerned that Paco Rabanne would be pigeonholed into the party-girl chain-mail look, but the fact that shoppers are clinging to the knits and silks has us letting out a sigh of relief.
It wouldn't be an It-brand roundup without a Jacquemus shout-out. The love of this brand only continues to grow day by day, and similarly to Paco Rabanne, this fashion month proved consumers are branching out beyond the brand's micro tote bag and stepping into the knitwear and tailored separates, which are particularly amazing this season.
Marine Serre is a weird one, and that's exactly why we like it. When the brand was initially on the rise, it seemed to suit one girl and one girl only, but now that the fashion world is clearly more accustomed to the Marine Serre way, we are seeing wearers transform the pieces to mix perfectly with their own style, which you can see in the street style images ahead.
This household brand felt cooler than ever, as it was spotted on fashion icons everywhere from New York to Paris. Beyond the expected puzzle bags and logo carryalls, the street style set incorporated some of the newest Loewe fall looks in ways so chic they almost made us want to spend our entire paychecks on one coat—almost.
From one iconic brand to the next. It wouldn't be a successful fashion month without a slew of freshly styled Prada pieces just in time for the new season. The F/W 19 collection was certainly buzzy, so we were more than excited to see how the fashion set was going to style the pieces IRL. One look at the below and you'll understand why we were all pleasantly surprised.
Last but not least, we have Wandler. The contemporary accessory brand recently launched shoes, and it clearly took no time at all for them to take off. Of course, the bags are still just as striking, and it was common for It girls to wear both the shoes and a bag at the same time. I don't know about you, but that's what I call a cool-girl brand, and we can't wait to see what Wandler brings in the coming seasons.
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