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My Secret for Finding the Holy Grail Brands Only Fashion Editors Know

The exhilarating aspect of being a fashion editor is that you're encouraged to indulge your curiosity. Memorizing the top runway designers or big-name brands isn't enough—rather, keeping up on all of the emerging designers as well as independent, smaller labels is part of the gig as well. And while it's admittedly a fun job, the logistics of knowing every single brand can be exhausting with a capital E.

That's why most fashion editors employ a secret weapon or two to help them discover these designers, which is why Shopbop's latest announcement is worth paying attention to. The online retailer just launched a program called The Notables, which is a seasonal roundup of need-to-know labels its team is excited about.

"We search near and far to find the most coveted brands," Shopbop Fashion Director Caroline Maguire says. "The Notables tells such a beautiful story—it speaks to each designer, their inspiration for the season and who they are." Right now, the five brands featured are Aje, Good American, AGMES, Alevi Milano, Deveaux and ODP (Officina del Poggio).

Ahead, see our shopping roundup of the 25 best picks from these labels and keep a watch on The Notables to see who the next It designer will be.

A major upgrade to your basic white button-down shirt.
To wear to spring weddings, parties, and all the in-betweens.
This frosty clutch makes a subtle statement.
These peachy pink sandals are oh-so-perfect.
For the lover of statement earrings with an architectural twist.
A minimalist dress you can wear all the time.
A beautiful neutral shade to mix and match with your wardrobe.
Wear with a T-shirt and jeans for a pared-back look.
Make all of your other pants jealous.
Sand-colored strappy sandals are far cooler than plain old pumps.
Style with high-waisted pants and mules for a cool dinner outfit.
Reworked gold hoops will be a 2020 jewelry trend. You heard it here first.
Office blazer but make it chic and slightly edgy.
The epitome of classic straight jeans.
The kind of earrings that will garner compliments from strangers.
Make this the year you finally wear a jumpsuit.
The twisted seams on these jeans are especially cool.
Chunky hoop earrings are great no matter what style or aesthetic you have.
Flares are a flattering cut across the board.
The kind of piece you can throw on and go.
Wear it as a layer now and on its own in the spring.
Your new favorite studs.
Style with an oversized button-down shirt or a cropped cardigan.
A supremely stylish tank top.
In case you're low on well-crafted skinnies.

Want more options? See all of Shopbop's cute cold-weather pieces to keep you toasty.



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