Calling It: These 10 Emerging Brands Will Have a Major Glow Up in 2021
There's a certain feeling of excitement you get when you come across a new label that really speaks to you. It's thrilling, joy-inducing, satisfying, and it makes your heart beat a little bit faster and your fingers tap and scroll with a little more urgency. Ask any fashion editor and they'll tell you that discovering new and emerging fashion brands is one of the best parts of their job for this very reason.
Thanks in part to social media, coming face-to-face with a new label doesn't even require you to get up off the couch since platforms like Instagram, Pinterest, and TikTok are flooded with inspiration at every turn. And as an avid user of all three, I've racked up a healthy list of the new and new-to-me fashion brands that I've recently discovered and simply won't shut up about. I'm not exaggerating when I say that the below 11 names are going to have a major glow up, aka become even more popular and noteworthy, this year. Why do I think this? Because I keep seeing them pop up online, and from an editor's point of view, they just have that It factor.
Scroll down to discover what makes each of these emerging fashion brands so notable and prepare to fall in love with them just as much as I have.
Complicated ties and wrap-up pieces are set to be a big trend this year and indie label Ottolinger is at the forefront with its deconstructed pieces and playful prints that ooze one-of-a-kind cool.Each one of Tyler McGillivary's pieces makes me smile from ear to ear. The NYC-based designer has a way with colors and prints that will instantly put you in a good mood. Whether it's a multicolor knit or a checkerboard T-shirt, this label should be your go-to for funky style.Started by two Spanish sisters who create and design each piece, Gimaguas is a small and sustainable line that's so easy to love. Their playful knits are some of their standout pieces but the beachy-inspired jewelry is also not to be missed. Marcia has made a name for themselves with their distinctive side cutouts. With standout pieces that are the definition of Insta-worthy (just look how well they photograph), it's no wonder they've become beloved so by the fashion set. The Australians have mastered the art of effortless luxury and Sir is a prime example of what I mean. The stunning but minimalist designs seem to be tailor-made for summer getaways and given that the cutout trend is only gaining more steam this year, prepare to see a lot more of this label.If you haven't caught on already, funky style is one the rise, and Barcelona-based La Manso is another key name to know. Their colorful resin rings have already earned a spot in the closets of fashion insiders, among them Bella Hadid, and give off a very early 2000s vibe that we're seeing bubble up again.Mirror Palais is one of those brands that's best described as dreamy. If you haven't had the chance to read our WWW Spotlight with designer Marcelo Gaia, I suggest you do so. From the underwire knit polo to an incredible lineup of '80s style bikinis, the entire collection is like one big mood board come to life.I first heard about Tamara Malas' line when I interviewed a group of models for a story last year and Sam Welsch shared, "She is an absolute queen for us plus-size babies. Her clothing is high-fashion, unique, and makes you feel so special." Immediately, I tracked down her site and was pleased to find an array of stunning and statement-making pieces offered in sizes 10 to 32, something we definitely need more of.
If you're into fashion and an avid TikTok scroller, you've probably come across the viral and somewhat controversial Coperni one-leg jeans . People who got their hands on them are asking followers how they should style them - and even whether or not they should keep them. Those who are still on a waitlist or are simply curious about the trend are going so far as to DIY the jeans by taking a scissor to one leg of an old pair. I, on the other hand, dared to step into the Romeo Hunte Black One Leg Pant ($232, originally $725), an alternative take on the same silhouette that's even more eye-catching (which, how is that possible?). These jeans were, without a doubt, one of the most polarizing looks I've ever worn - and I've tried some pretty divisive clothing, from Skims butt-enhancing shapewear to the brand's famous push-up nipple bra , and many a sheer naked dress . After wearing the jeans around town to run errands and obviously attracting some attention (st...
The star on her Oceanus collaboration, “Dip It Low” turning 20, and why Justin Bieber’s “Baby,” which she co-wrote, is so personal to her. from Latest Content - ELLE https://ift.tt/o9S61YF
Never have we been more envious of an inanimate object than when Pedro Pascal stepped out in a sparkly cardigan this week. As soon as we saw him walking the streets of London wearing the glittery knit, we longed to swap places with it - to be enrobing the heartthrob, catching the attention of random passersby, sparking internet discourse, and ultimately taking responsibility for his style breakout. Pascal has been serving look after look while promoting " The Last of Us " season one and "The Mandalorian" season three this year, working with stylists Julie Ragolia and Fabio Immediato . His latest came on Feb. 23 when he arrived to a radio interview wearing the shiny cardigan in question: a long button-down sweater made of silver foil yarn and created by menswear label 4SDesigns. He layered it over a sheer brown tank top and finished the look with black pants, leather boots, and his usual chunky-framed glasses. Just one day prior, the actor stopped by a photo call...
