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How Dr. Barbara Sturm’s Unique Skincare Philosophy Changed the Beauty Industry

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts and Spotify and stay tuned.

Perhaps the most influential person in beauty, Dr. Barbara Sturm, renowned aesthetics doctor and founder of the cult-favorite skincare line: Dr. Barbara Sturm, has completely transformed the industry through one simple philosophy: healing the skin through science-backed formulas and embracing the individuality and diverse skincare needs of every consumer. A firm believer in anti-inflammatory remedies and non-surgical anti-aging skin treatments, Dr. Sturm first began formulating her first products at her own medical clinic in Düsseldorf. In 2002, Dr. Sturm developed her famous “MC1,” a bespoke plasma-based cream exclusively available to Dr. Sturm’s patients, garnering the attention of celebrities and beauty editors around the world. Today, Dr. Sturm Molecular Cosmetics has expanded into quite the empire, including a full range available in 52 countries sold at major retailers including Net-A-Porter, Sephora, and Violet Grey, and spa locations in LA and NY. Simply put, everyone is after the infamous #SturmGlow.

But before Dr. Sturm became one of the most sought-after beauty doctors, she actually began her medical career in orthopedics, developing cutting-edge treatments for inflammatory conditions like osteoarthritis. Dr. Sturm was an integral member of the team that created the renowned therapy, the “Kobe Procedure,” named after the NBA star Kobe Bryant. This treatment utilizes the patient’s own blood cells to produce proteins to reduce inflammation and ultimately stimulate the healing process. Though Dr. Sturm transitioned from treating the musculoskeletal system into aesthetics—and an entrepreneur—her approach to beauty is a direct correlation to her past.

Head to Apple Podcasts, Spotify, or anywhere else you listen to subscribe to Second Life and to hear how Dr. Sturm is continually innovating her brand and everchanging the beauty industry. And keep scrolling to discover Dr. Sturm's best-selling products. 

Next up, How Industry Innovator Kim Malek is Creating a Community Through Ice Cream. 


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