Impress Your Most Stylish Friends With a Gift From These Up-and-Coming Brands
It’s no secret that December is here, and it’s time to start thinking about all things holidays, even though many of us have had the cheery time on our minds since the day after Halloween. We’re always sharing our shopping lists when it comes to everything from decorating your home to upgrading your basics, but putting together gift guides has to be a top favorite. Brands release their best products just in time for the holidays, there are quite a few sales going around, and there’s just that cheerful spirit in the air. And while it’s easy to look at the big retailers for holiday shopping, there’s nothing more loving than a thoughtful gift from an emerging brand that’s not as common as what you’ll find at the mall. If the people on your gifting list (or even yourself) are more into covetable, unique finds, then this is the right place for you. Not only will you be finding something different, but you’ll also be supporting an independent business that will surely appreciate your patronage this season and the next.
We sorted through a variety of emerging brands and pinpointed the best products that’ll be perfect as gifts or purchases you’ll want to treat yourself to at the end of the year. From soft cashmere to colorful jewelry, the finds below will be appreciated by anyone who knows a thing or two about the sartorial world. Keep scrolling for more.
All of the products featured are available for purchase via theShopapp, powered by Shopify, and have been independently selected by Who What Wear editors for this article.
We editors are big fans of this sweater. This cover-up is fit for someone with exquisite taste. Have someone in your life who's getting married? This could be a great gift for the day of. A unique link necklace that will surely be a jewelry staple for years to come.These will surely make a statement.A sustainably minded pajama set makes a great gift.A pair of black heels that are sure to wow anyone.The recipient of this gift will open the gift box and be in awe. (We are.)We couldn't resist these fun earrings, and we're guessing neither can you.No pressure, but there's a matching necklace too.Perfect for their skincare routine or just a cool accessory to wear out. The perfect party dress.Ethereal.A jacket they'll want to wear every winter.A fun addition to any stylish home.Emerald rings often have the same design touches—this one feels unique.A pair of pajamas that will make anyone happy to go to sleep on time.A not-your-average person deserves this not-your-average pearl necklace.Two words: pearl handles.This aesthetic sweatshirt will pair well with anything.Lots of people won't consider spending money on merch for themselves, so it's worth considering to give to someone else. I know many people who would love to cozy up in these sweatpants.I can name at least three WWW editors who have this ring on their wish list.I know we've featured pajamas a lot, but come on. How can you not want to gift someone with these? (Plus, they're on sale!)Jewelry always makes a good gift, especially when it's something they'll wear every day.We'd personally would wear these out and about.Everything about this is great, from the shearling to the unique color combination.Welcome to New York; it's been waiting for you.Cell phones deserve to accessorize too.Dua Lipa–approved.Cowboy boots gone chic.Gift with comfort this season.Cashmere is the epitome of a luxurious gift.This comes in five prints, so choose wisely.We've only just started hearing about Larroudé very recently, but all everyone can talk about is how comfortable their heels are. If you know someone who's an avid heel wearer, this could be an option to consider.We've talked plenty about fashionable items, but why not add a colored eyeliner look to accompany the 'fit? The winter trend that's selling out everywhere.We would wear these even when it's not summer.Fashion insiders have been a fan of Susan Alexandra for a long time, but with the recent opening of the brand's NYC store, we expect to see more of these bags on the fashion set.Wardrobe staple.Each tote is handmade from leather and suede skins that were unused from past collections. While there are other colorways, we think black is the most versatile of the bunch.
If you're into fashion and an avid TikTok scroller, you've probably come across the viral and somewhat controversial Coperni one-leg jeans . People who got their hands on them are asking followers how they should style them - and even whether or not they should keep them. Those who are still on a waitlist or are simply curious about the trend are going so far as to DIY the jeans by taking a scissor to one leg of an old pair. I, on the other hand, dared to step into the Romeo Hunte Black One Leg Pant ($232, originally $725), an alternative take on the same silhouette that's even more eye-catching (which, how is that possible?). These jeans were, without a doubt, one of the most polarizing looks I've ever worn - and I've tried some pretty divisive clothing, from Skims butt-enhancing shapewear to the brand's famous push-up nipple bra , and many a sheer naked dress . After wearing the jeans around town to run errands and obviously attracting some attention (st...
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Never have we been more envious of an inanimate object than when Pedro Pascal stepped out in a sparkly cardigan this week. As soon as we saw him walking the streets of London wearing the glittery knit, we longed to swap places with it - to be enrobing the heartthrob, catching the attention of random passersby, sparking internet discourse, and ultimately taking responsibility for his style breakout. Pascal has been serving look after look while promoting " The Last of Us " season one and "The Mandalorian" season three this year, working with stylists Julie Ragolia and Fabio Immediato . His latest came on Feb. 23 when he arrived to a radio interview wearing the shiny cardigan in question: a long button-down sweater made of silver foil yarn and created by menswear label 4SDesigns. He layered it over a sheer brown tank top and finished the look with black pants, leather boots, and his usual chunky-framed glasses. Just one day prior, the actor stopped by a photo call...
